Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how avsmith.co.uk ("we," "us," "our," or "Company") collects, uses, discloses, and otherwise processes personal information in connection with our website and services. Please read this policy carefully. By accessing and using avsmith.co.uk, you acknowledge that you have read and understood this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: When you interact with our website, we may collect your name, email address, phone number, and other contact details you voluntarily provide.
- Technical Information: We automatically collect your IP address, device type, operating system, browser type, and referring URLs.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track your browsing behaviour and recognise you on return visits.
- Usage Data: We collect information about how you interact with our website, including pages visited, time spent, clicks, and affiliate links followed.
How We Use Information
We use the information we collect for the following purposes:
- Conducting analytics and tracking affiliate conversions to measure campaign performance.
- Identifying which casino and betting partners generate user interest and engagement.
- Improving website functionality, user experience, and content relevance.
- Providing customer support and responding to inquiries.
- Complying with legal and regulatory obligations.
- Preventing fraud and maintaining website security.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Help us understand visitor behaviour and improve our site.
- Affiliate Tracking Cookies: Enable us to track referrals to partner casinos and gambling operators.
- Marketing Cookies: Used to deliver targeted advertising and promotional content.
You may opt-out of non-essential cookies by adjusting your browser settings or by using our cookie consent banner. However, disabling certain cookies may limit website functionality. You can also use industry opt-out tools such as the Digital Advertising Alliance (DAA) or Your Online Choices (www.youronlinechoices.eu).
Third-Party Links
Our website contains links to third-party casinos, betting sites, and affiliate partners. We are not responsible for the privacy practices of these external websites. Each third party operates independently and maintains its own privacy policy. We recommend reviewing their privacy statements before providing personal information or gambling funds. By clicking affiliate links, you acknowledge that you are navigating to an external site governed by that site's terms and conditions.
Your Rights
Under UK and applicable data protection law, you have the following rights:
- Right of Access: You may request a copy of personal information we hold about you.
- Right to Rectification: You may request correction of inaccurate or incomplete data.
- Right to Erasure: You may request deletion of your personal information, subject to legal exceptions.
- Right to Object: You may object to processing of your data for marketing or affiliate tracking purposes.
- Right to Data Portability: You may request your data in a structured, portable format.
- Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.
To exercise any of these rights, please contact us using the details below. We will respond within 30 days of receipt.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this policy. Typically:
- Affiliate tracking data is retained for up to 90 days following a click.
- Analytics data is retained for up to 24 months.
- Email addresses and contact information are retained until you request deletion or unsubscribe.
- We may retain data longer if required by law or for legitimate business purposes.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data breach, please contact us:
Email: privacy@avsmith.co.uk
Website: avsmith.co.uk
Jurisdiction: United Kingdom
If you are unsatisfied with our response to a data protection complaint, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.